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VP, Demand Generation

Company: Curbio
Location: Potomac
Posted on: March 22, 2020

Job Description:

Marketing . Potomac, Maryland Description

VP, Demand Generation - Potomac, MD

Looking to join an innovative and high growth company run by a recognized and successful team of co-founders and executives? Well, it's an exciting time to join Curbio, a Real Estate Tech company founded in 2017 to transform the multi-billion dollar home improvement and residential real estate market. We help homeowners renovate before they sell, to make more money, while deferring all costs until closing. We are completely re-inventing the archaic home renovation experience, using our proprietary technology platform to simplify proposals, shorten project timelines and provide real-time project updates.

Curbio fosters a creative and supportive work environment that encourages our staff to reach and surpass their full potential. We believe that unity of goals and diversity of people is a powerful combination. We believe that personal responsibility almost always outperforms corporate policies. Our team is focused, driven and inventive.

We won't bore you with our amazing benefits (they are). But If you're looking for challenging work, recognition of achievement and career development this might be the place for you. If you want to work with a management team that's been there, done that, doing it again - this is definitely the right place for you.

Join Curbio today and help us re-invent the way Realtors and homeowners sell homes and make money!

At Curbio you will:

  • Own all demand generation strategy and execution including online and offline channels.
  • Generate a rapidly increasing number of leads and estimates tied to weekly, monthly and quarterly goals.
  • Lead a team of marketing specialists in all facets of demand generation including email, direct mail, webinars, social media, lunch and learns and other direct marketing activities.
  • Own all aspects of the underlying technology and analytics including marketing automation system, webinar technology and analytics platform among others.
  • Successfully manage a budget for all demand generation activities and maintain or improve cost per estimate targets while also increasing volume.
  • Participate in the design of Curbio's website to optimize lead and estimate flow.
  • Manage the design, content implementation and ongoing maintenance of Curbio's external landing pages and other demand generation properties.
  • Plan, execute and optimize organic and paid search marketing campaigns.
  • Manage a data-driven email marketing and cultivation program delivering relevant offers to customers, leads and prospects.
  • Develop and manage web analytics and reporting of demand generation KPIs and campaign effectiveness.
  • Lead the evaluation of new technologies and digital distribution approaches.
  • Collaborate with Curbio's Social Media Manager to ensure consistent branding and user experience across the external web ecosystem.
    What we're looking for:

    The VP, Demand Generation owns Curbio's online ecosystem and leads our Web Marketing and Cultivation teams. This position will successfully develop and execute digital marketing strategies and drive lead generation for our national sales team and support brand initiatives through online, email and mobile channels.

    We are looking for an experienced and insightful, hands-on leader who can help us develop our demand generation strategy and digital marketing program to scale our business. This position will be a key contributor within Curbio's Marketing team and your role will be highly visible as well as vital to the organization's growth strategy.
    • 10+ years of experience with proven success in high volume demand generation in support of a large in-house direct sales team.
    • Bachelor's Degree in Marketing, Economics or a related field is required. MBA is preferred.
    • Possess process and analytical skills combined with great instincts for messaging and demand generation ideas.
    • Experience managing a demand generation team in a rapidly growing company with a culture of accountability.
    • Core understanding of web analytics, recommending and managing site changes based on analysis of traffic and campaign performance.
    • Knowledge of email marketing and cultivation practices.
    • High degree of comfort and passion for online and emerging technologies.
    • Experience with marketing automation, email marketing, analysis and other technology platforms.
    • Understand customer profiling and segmentation.
    • Knowledge of HTML, CSS and JavaScript is preferred.
      Curbio is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin or any other characteristic protected under federal, state, or applicable local law.

      PM19 PI119166967

Keywords: Curbio, Potomac , VP, Demand Generation, Executive , Potomac, Maryland

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